Riggs Mortensen posted an update 1 day, 4 hours ago
Google Ads is probably the most popular and popular paid advertising platforms in a digital marketing strategy today. It is a proven method that has benefitted companies by means of;
Reaching more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There is much potentials on the market for businesses, especially for local businesses, because with time, people near me’ searches have raised drastically (while using advent of smart mobile phones), creating more opportunities for local businesses.
With assistance from a Digital Marketing Agency that is specialized in ads google or elsewhere, so what can a local business do so that you can tap into the vast opportunities provided by Google Ads to produce more leads, traffic, and conversions?
Here are some tips:
Ad extensions – Ad extensions are extra components of information which might be added in your advertisement giving more information about your company to users. Ad extensions may include such information as contact numbers, reviews, additional links to your site, etc. Your ad extensions must be selected in accordance with your specific goals for creating the ad, and your partner Google Ads Agency will help you with this. For example, if you want to direct more and more people to your physical store, you will get location extensions, call-out extensions, etc.
Local service ads – This is a relatively recent ad format on Google Ads, that is specially designed for local companies that offer a specific service. These ads have excellent performance since they’re very strongly related the search. An added benefit of local service ads is that they give the business more prominence on Google Maps and are displayed on ‘near me’ searches.
Google product listings – Let your web visitors and other shoppers determine what products you might have in stock with Google product listings.
Customer reviews – Using your customer reviews on your own website is an excellent way of increasing sales, provided they are placed well and therefore are positive reviews. How do you know which reviews could have a positive reaction for your customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones ought to be displayed on your own website.
Testing keywords – Run ads with assorted keywords to see which ones will convert well. The best-performing keywords can then be used on your SEO purposes.
Use local terms for keywords – Using local terms for keywords along with the copy can be very appealing to shoppers and make up a sense of pride in your local community. In addition, using local landmarks and locations may be beneficial to you at the same time.
Google’s My Business page – This feature costs nothing for business users and makes it simple for people to get information about your small business. This can include telephone numbers, addresses, product types, opening hours, etc, as well as customer reviews.
Negative keywords – Negative keywords can drain your allowance, instead of really enable you to get any leads. Having a listing of negative keywords is a good strategy for avoiding unwanted traffic that is irrelevant for a business, and will not get you any sales.
Optimised landing pages – More often than not, a commercial will lead a person to a business website’s Home page and following that the user is anticipated to navigate the web page on their own and locate the products these are interested in. Most users end up receiving fed up after a while and abandon their intent to acquire anything. The solution because of this is to have dedicated landing pages for your ad campaigns so that the consumer is directed to the items or information these are interested in.
Remarketing ads – Remarketing to prospects people who have already visited your internet site previously is a good way of increasing conversions because they are people that had or have the interest to purchase your products.
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